We used the Nautilus as our logo because it symbolizes expansion, growth, evolution, and renewal, which perfectly reflect the elements of ever-increasing wealth passed forward from one generation to the next. The Nautilus is considered a “living fossil” because it has survived in the depths of the ocean for 500 million years.   The Nautilus shell is lined with mother of pearl and grows into increasingly large chambers throughout its life.  As the shell grows, it moves forward into new larger chambers.  The spiral shape of the nautilus is a common element of sacred geometry and the golden mean number, phi, can also be found in the shape of the Nautilus shell.  Notably, shells were among the first and enduring forms of currency in many parts of the world.